On a recent road trip as we were coming up over the crest of a hill, it struck me how flat the land was ahead of us. It seemed like you could see forever, and the shapes on the horizon formed a distinct pattern against the blue, cloudless sky. There was no one ahead of us, no one behind us. Everything seemed so still and vivid, even hurtling down the road at 70mph. I captured the moment in my mind’s eye noting the pattern of color, light and texture it revealed to me.
You never know where design inspiration is going to strike, and sometimes it doesn’t even make sense in the moment. But later you reflect on that vision, and something sparks an idea. Maybe it’s not a direct correlation, but it’s the experience, the memory, and all of a sudden you can’t get your ideas out fast enough.
Designers often spend countless hours curled up behind their computer screens, cranking out ad after ad, poster after poster. When you have an established brand, with experience, it just becomes second nature to roll out different pieces of collateral for that client. But it’s different when all of a sudden you have to come up with a brand new look or idea. Where do you go for inspiration? Sometimes it’s other designs, or magazines, or even looking around online. But some of the best ideas come when you least expect it—the trick is being open to that moment, or inviting a recent memory to return when needed.
Here’s what helps: Getting away from the computer. Doing something totally different. Breaking out of your routine. That’s how you recharge and refresh. Whether it’s going to the bookstore, an art museum, taking a quick road trip, or just simply going for a walk outside, do something that shifts your perspective. In design it’s like everything else in life, you have to slow down and breathe it all in. . . or you may just miss it.
So when you’re hurtling down the road at 70mph, make sure to take in the moment, and hopefully flashing blue and red lights in the rearview mirror won’t interrupt your inspiration.
Erin Rogers, Creative Director at Jet Marketing
During her free time, Erin enjoys hiking and biking the local nature trails.