Remember when you were first learning how to put together a resume? Or how to prepare for a job interview? One of the first lessons we learn about presenting ourselves professionally is that we have to look good, whether that’s on paper or in person. Like the old adage says, dress for the job you want, not the one you have.
As marketers, we know the power of presentation. A new logo change can completely elevate a brand. Professional collateral will confirm that you know what you’re talking about. No matter what anyone says, presentation of your brand matters.
The same thing goes for applying for Magnet ® designation. Applying for Magnet is in itself a journey of continual improvement within the organization — winning the designation can help set you apart when it comes to consumer choices and recruiting quality nurses and physicians. The designation is a marketing tool as much as it is a sign of excellence in nursing.
Achieving Magnet designation can seem like a chore for your nursing staff. There’s an overwhelming amount of data and narrative that has to be gathered. We’ve heard the process described as herding cats. And often, the presentation of a program’s Magnet application can be passed by the wayside because there is so much to do.
But because achieving Magnet status is still part of building your brand, here’s why you need to focus on the presentation of your application. Design and usability aren’t factors you can ignore in your application – they can make or break you.
Easy to Read
Nothing is more frustrating or intimidating than thick blocks of text. They’re impenetrable and discouraging to read. If your appraiser is frustrated trying to read your application, your content isn’t going to speak for itself. Your application needs to have clear headers, sub-heads, and paragraphs to ensure that your appraiser can consume your application in manageable bites.
Moving through your content is another important piece. Your application is full of information, and an appraiser needs to be able to find what they are looking for quickly, whether that’s a specific section or just clicking on a link. And more importantly – your navigation tools need to work. Links need to be functional and take you to the correct document. Transitioning from one section of your application to the next needs to be smooth and intuitive.
Appraisers might say they are just looking for your information, but imagine if that information is also esthetically pleasing and professionally presented. There’s just something different about a document that is formatted nicely than one that is cobbled together. How will you feel showing the application as a reflection of your efforts?
Your organization is amazing – otherwise you wouldn’t be applying for Magnet status. It matters how your application looks – it’s going to go the extra mile for you. We respect your team, your brand, and the people in your organization creating that brand – including your nursing staff. With our unique talents, we can help you get there.
Our unique Magnet® Electronic Submission Tool hits all the points on the list. We can create a custom, clickable, off-line website of your submission design expressly for Magnet appraisers. With our tool, you’re going to look every bit as deserving of Magnet status as you are.
Call today about the Jet Magnet® Electronic Submission Tool. We’d be more than happy to give you a demo.