Brand Strategy

Your brand is much more than a logo and appealing look – it is a reflection of the core values of your business and how people define who you are as a company. A brand is your organization’s personality, and it’s built by the living experiences people have when they interact with your employees, your products, and your services. A clever name and a pretty logo doesn’t cut it. Delivering on your promises, does.

We don’t take this step lightly. When you consult with Jet Marketing about creating or improving your brand, we’ll put you under a magnifying glass to determine whether the perception of your brand matches your current or desired mission & vision. We’ll determine if your actions are in line with your brand, and we’ll research your competition.

We like to start by surveying your customers, your leaders and your employees to get to the truth of who you are in the eyes of those that know you best. In the process, we’ll determine your strengths, your weaknesses, and the characteristics on which to build your brand.

From there, we’ll create specific messaging for your main brand and sub brands, implement graphic standards, and set up a strategy for moving your brand forward.

Finally, we’ll marry your branding with a deliberate, forward-looking marketing plan, and we’ll take action with tactical marketing strategies that support your brand.

Case Study

With the growth of services, providers and facilities, the original Campbell County Memorial Hospital name was no longer viable for a growing system. With feedback from the community and key stakeholders, Campbell County Health was born.