3 Marketing Strategies for Higher Education

With so many options when it comes to higher education, marketers need to get creative in attracting new students. While view books are still a hit with high school seniors and their parents who are exploring options, marketers in higher ed are embarking on more and more digital strategies to accommodate people of all ages who want quick answers and easy ways to navigate through options. Here are three options we offer our higher ed clients at Jet Marketing.

Get on Instagram

When it comes to providing quick information, social media is where it’s at and with the 35 and under crowd, Instagram is the place to be. Universities and colleges are jumping on Instagram to reach, attract and engage students. They use it to showcase their campus, highlight research and encourage student involvement—all the while providing calls to action with clever hashtags and incentives.

Several universities have Facebook pages for potential students where they post on exciting new programs and opportunities. The sky’s the limit when it comes to boosting enrollment through web, digital and social.

Boost class enrollment with email campaigns

When your college or university launches a new class, degree or program, it’s sometimes hard to get the word out. To boost enrollment, try an email campaign to students. An email marketing campaign involves sending a series of related emails within a set timeframe to current and potential students. They have grabby headlines, lots of graphics and infographics and an easy act now button for students to click on to instantly learn more.

Create a stunning view book or case statement that can also live on your website

College view books make an impact by telling student success stories, using infographics to highlight statistics, and relying heavily on large format pictures that pull the viewer in. Here at Jet, we are experts at making photos pop off the page and make an impact on readers. We are proud to have earned a Service Industry Advertising Award Best of Show on our Power Your Future campaign brochure for Gillette College Foundation.

Your view book can live on the web as a simple flip-able book, or crank it up by adding links to videos that go more in depth with student stories, research successes and faculty superstars.

Need more help? Get started with Jet – we’re experienced in creating digital and print marketing for colleges and universities. With clean design and a talented copywriter on staff, we can be as involved as you need us to be. To get started, reach out to Jackie today – we’re offering a discount on start-up costs for a limited time.


3Lynn Nichols, Content Director

Lynn understands the college search, having just gone through it with her youngest son, Evan. It’s tough having two kids in college at the same time!


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