Video Success. You’ve heard the experts rave about video production, but how do you get started? What is the first step to creating your own engaging video and how can you share your video with the world?
If you’re not taking advantage of video and want to know where to start, here are five steps that will start you down the path to an effective video marketing campaign:
Step 1: Video Tactic
It is imperative to create a tactical plan for the video project. What is it you are trying to accomplish? By having some sort of goal in place, this will allow you to measure the success of your campaign and help you form the main concept of your video. With a navigational plan in place, you will begin to execute your strategy.
The plan should be mindful of your:
- Target market
- Detailed strategy (what do you want your target audience to know, and what action do you want them to take?)
- Distribution of the completed product
- Budget and timeframe
Step 2: Assessment of Resources
Next, it is necessary to be aware of your restrictions and competencies. Ask yourself: Will you be creating these videos in-house or will you be hiring a firm? Do you have access to professional equipment and software or will you be improvising from your smartphone and iMovie? Whatever the case may be, knowing your equipment will help make the filming and editing process much easier.
Step 3: Script and Storyboard
In order to create your script, it is important to review your video tactic of your desires and ambitions. Once you know the type of video, you can begin your storyboard. A storyboard allows you to organize and visualize your scenes.
What should be integrated:
- Key copy points
- Who can talk on camera, tell your story
- Where will you shoot
Production and Editing
Lights, camera, action! Make sure you have your equipment and team prepared for filming. Since you have developed your script and storyboard, everything should be smooth sailing from here.
A few helpful tips to save time during filming include:
- Having your team prepared, they know the script well
- Hold a pre-production meeting the day or hours prior to shooting
- Identify any alternate locations due to unexpected weather or location challenges
- Overshoot and don’t forget you can never have enough “B-Roll” (filler footage)
- The storyboard guides your editing process
Step 5: Uploading your video
The final step is to share your video to social media or broadcast channels. There are a few different options with numerous benefits. You have the option of posting your video on your own website, YouTube, or Vimeo.
Let’s Fly Together
Jet Marketing can help you to navigate your way through video production. We will soar through the process by creating your personal flight pattern through the following:
- Flight strategy
- Research and development
- Script and storyboard
- Video production
Kathryn Kudra, Intern
On behalf of the Jet Marketing team, Kathryn would like to thank you for joining us on this Video Production trip. She looks forward to flying privately with you and your associates, and hopes you enjoyed this direct flight to success!