Building and maintaining your brand with strategy, messaging, logo development, branding roll out and execution.
Your brand is much more than a logo and appealing look – it is a reflection of the core values of your business and how people define who you are as a company. A brand is your organization’s personality, and it’s built by the experiences people have when they interact with your employees, your products, and your services. A clever name and a pretty logo doesn’t cut it when building brand distinction. Delivering on your promises, does.
We don’t take this step lightly. When you consult with Jet Marketing about creating or improving your brand, we’ll put you under a magnifying glass to determine whether the perception of your brand matches your current or desired mission & vision, and take stock of your brand awareness and brand identity. We’ll determine if your actions are in line with your brand, and we’ll research your competition.
We like to start by surveying your customers, your leaders and your employees to get to the truth of who you are in the eyes of those that know you best. In the process, we’ll determine your brand attributes–the characteristics on which to build your brand.
From there, we’ll create specific messaging for your main brand and sub brands and implement graphic standards. We’ll set up a strategy for moving your brand forward.
Finally, we’ll marry your branding with a deliberate marketing plan, and we’ll take action with tactical, integrated marketing strategies that support your brand.