Our special niche, we offer branding, rebranding, marketing plans, campaigns, collateral, award applications and project support.
As experts in healthcare marketing, it’s our job to stay current on industry trends. For example, it’s a trend today for hospitals to adopt system names where they operate more as a system than a single entity, combining facilities and administration to create less confusion for consumers and provide a smoother, more seamless experience. This trend is fueled by hospital leaders’ desires to grow service lines and expand facilities, and increase confidence in consumers that they can provide comprehensive care.
As this trend is carried out, hospitals often need to consider rebranding. At Jet, we’ve helped several small to medium-sized hospitals rebrand and/or rename. We help walk your board through the process, conduct public perception surveys, and create a rebrand launch plan and campaign, once it’s all said and done.
We also help hospitals and health systems set up marketing plans that provide just the right marketing mix to create results. We then carry out marketing efforts to get the word out about services, new providers, facility updates and health system happenings–all while staying true to your brand.