Consulting & Crisis Communications

Strategic guidance for everyday decisions—and critical moments.
We help organizations strengthen their brand, evaluate marketing efforts, and communicate clearly before, during, and after challenges.

Jet Portfolio Crisis Posts

We’ve helped our clients with the following situations:

  • Public health and community communications

  • Data breaches and cybersecurity incidents

  • Negative viral content and social media response

  • Internal communications during rebrands or change

  • Rebuilding trust after past errors

  • Community outreach for new development projects

  • Press releases for sensitive or high-risk situations

Outside Perspective

Sometimes the most valuable insight comes from someone outside your organization. Our team evaluates your current marketing efforts against proven healthcare marketing best practices to identify gaps, opportunities, and quick wins.  We are also happy to provide guidance on public relations and crisis communications.

Listen First

Through an on-site visit and conversations with key stakeholders—either one-on-one or in small groups—we gather honest input, ideas, and concerns. We listen first, then thoughtfully incorporate what we learn into practical, realistic recommendations that align with your goals and resources.

Secondary Research

Our recommendations are grounded in healthcare marketing experience. We review your existing materials, digital presence, and campaigns—alongside those of your competitors—to understand what’s working, what’s missing, and where you can stand out.

Final Recommendations

You’ll receive a clear, actionable roadmap outlining recommended improvements and prioritized next steps. From there, we can:

  • Implement the plan for you, or
  • Support and guide your internal team through execution

Either way, you’ll walk away with clarity, direction, and a smarter path forward.

Not sure where to start? A fresh perspective can make all the difference. Let’s take a look together.