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PRepare for Success: Tips in Communications and PR Strategies
I believe that journalism is still alive and good journalists will continue to seek out the best sources for their stories. I write this with confidence and not merely due [...]
Swift Strategies: Marketing Lessons from Taylor Swift
With The Tortured Poets Department release, Taylor Swift is on my mind and in my ears. Swifties often say they grew up with Taylor Swift. While I wasn’t a Swiftie as a [...]
Three-Second Message Mastery
My colleague Lindsey, who hails from the Midwest, not too far from where I currently live, recently shared a Facebook Reel with me, anticipating my amusement. What was funny was [...]
Let’s Go Viral
As professional marketers, we get the question a lot — “how can we go viral?” This is followed by “how do we get to the top of the search?” and [...]
2024: New Year, New Marketing Trends!
2023 was a year of significant shifts in the marketing landscape. We saw the widespread adoption of AI, the declining relevance of cookies, and the rise of authenticity as a [...]
A Different Shade of Green
Navigating the shift from marketing client to marketing agency Six months ago, I was asking Jet Marketing, “Can you help?” Today, I’m answering “Yes, we can.” I eagerly joined the [...]
Review Management Matters
In today’s digital world, the way we make decisions has undergone a significant transformation, thanks to the rise of online reviews. But why have online reviews become a cornerstone of [...]
Smart Ways to Leverage your Healthcare Marketing
The concept of leverage is the strategic use of resources to maximize results. In marketing, we evaluate our creative or content assets and determine the best way to utilize those [...]
Capturing Genuine Moments
When I saw this photo by Josephine Sittenfeld in my daily New York Times email, it stopped me in my tracks. You know how they say a picture can tell a thousand [...]
Should you hire a marketing agency for your business? (A take from the inside.)
When I was told that I would be responsible for a blog post for Jet I was nervous. Feelings of anxiety from my days as a student washed over me [...]