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Belonging
Photo courtesy of Freddy La7. Original post: https://www.instagram.com/freddyla7/ Over the past few weeks, I've found myself energized by three completely unrelated things. A German soccer fan traveling thousands of miles [...]
You Can’t See the Forest for the Trees
"You Can't See the Forest For the Trees" In healthcare, especially in rural communities, it’s easy to “miss the forest for the trees.” Providers, administrators, and decision-makers often spend so [...]
Before You Pull the Trigger, Pull the Passwords
In rural healthcare, we trust our people deeply. Teams are small. Roles overlap. The marketing director might also manage the website, social media, digital ads, email marketing, and even [...]
Our Favorite Reels of 2025
If 2024 was the year we embraced short-form video, 2025 was the year we truly dove in. At Jet Marketing, we produced dozens of reels across our rural healthcare [...]
The Power of Connection
I was inspired to write this after my dental hygienist told me about a photo from Eric Pickersgill’s REMOVED series — “an internationally exhibited series in which digital devices are [...]
Outdated or Iconic? How to Decide If It’s Time to Redesign Your Logo
Outdated or Iconic? How to Decide If It’s Time to Redesign Your Logo A logo is more than just a pretty design—it’s the face of a brand, the visual identity [...]
Being Ready for a Crisis Response
Being Ready for a Crisis Response As adults, most of us try to anticipate the worst and prepare accordingly. If you're lighting fireworks, you keep water nearby. If you're using [...]
Is SEO Changing?
The short answer is yes — SEO is always changing and evolving. But how is SEO being impacted by AI? Google has recently introduced the AI Overview (AIO). You may [...]
Keeping it Real
Now more than ever, audiences crave real connections—real people, real stories, and real moments. In a world of artificial intelligence and digital automation, authenticity has never been more valuable. Audiences [...]
Elevate Your Website: The 2025 Web Design Playbook
In the ever-evolving digital landscape, 2025 is set to see designers pushing the boundaries to create experiences that are not just visually stunning but also user-centric and future-ready. Whether [...]
Key Marketing Insights from Larry Bailin: Impactful, Purpose-Driven, and Memorable Strategies Create Impact, Not Just Motion
Best-selling author, keynote and award-winning entrepreneur Larry Bailin highlighted (at the Health Internet Conference 2024) the processes and strategies that leading brands are using for acquisition and awareness in a [...]