OUR BLOG
Finding your way around marketing trends and best practices can be challenging, so we’ve created a monthly blog to help guide and inspire.
LATEST POSTS
Get ideas on how to build brand personality, select swag items, create a great video and a whole lot more.
Let’s go Viral
As professional marketers, we get the question a lot — “how can we go viral?” This is followed by “how do we get to the top of the search?” and “how do we remove one-star reviews?” A [...]
2024: New Year, New Marketing Trends!
2023 was a year of significant shifts in the marketing landscape. We saw the widespread adoption of AI, the declining relevance of cookies, and the rise of authenticity as a guiding p [...]
A Different Shade of Green
Navigating the shift from marketing client to marketing agency Six months ago, I was asking Jet Marketing, “Can you help?” Today, I’m answering “Yes, we can.” I eagerly joined the Jet [...]
Review Management Matters
In today's digital world, the way we make decisions has undergone a significant transformation, thanks to the rise of online reviews. But why have online reviews become a cornerstone [...]
Smart Ways to Leverage your Healthcare Marketing
The concept of leverage is the strategic use of resources to maximize results. In marketing, we evaluate our creative or content assets and determine the best way to utilize those as [...]
Capturing Genuine Moments
When I saw this photo by Josephine Sittenfeld in my daily New York Times email, it stopped me in my tracks. You know how they say a picture can tell a thousand words? I truly felt tha [...]
Should you hire a marketing agency for your business? (A take from the inside.)
When I was told that I would be responsible for a blog post for Jet I was nervous. Feelings of anxiety from my days as a student washed over me thinking about it. I asked myself, do I [...]
Is Going Viral Worth It?
One of the newest phenomenons on social media is “going viral,” and it has been for awhile now. Also known as Viral Marketing, this type of promotion relies on an audience to organica [...]
Jet Fuel
I recently celebrated my first-year anniversary at Jet (yay!). Looking back at the year I’m incredibly grateful for the growth opportunities I’ve been given here: mentorship from a ve [...]
It’s Okay to Deviate from the Norm . . . Sometimes
We have an old horse in our back pasture, his name is Ranger. I was recently noticing his tracks, his “path of least resistance” trails, that he has carved out in the pasture. It’s th [...]
Marketing Yourself
It seems that lately it’s easy to feel as though you know people before you meet them. Whether it’s because of social media, having mutual friends or co-workers, or because you’ve hea [...]
AI for designers? What will it mean? Will it replace the individual designer?
I’ve heard rumblings from fellow designers worrying they may one day be replaced by the advancements in AI. But I believe, AI will become a design partner rather than replacement. AI [...]
How ChatGPT stacks up to Marketers
The time has come when AI is noticeably taking over not only our conversations but also the jobs of many people. We see AI working more and more all around us, but how does its perfor [...]
Let’s Get Personal
When I step into someone’s home for the first time, what I notice most are their personal photos. The perfectly placed décor (and mess) blend into my peripheral view. Instead, I see t [...]
The year of optimizing
Many people enter the new year with resolutions, but how many are followed beyond January? The same goes for new social media trends. New trends are emerging every year, but many fizz [...]