OUR BLOG
Finding your way around marketing trends and best practices can be challenging, so we’ve created a monthly blog to help guide and inspire.
LATEST POSTS
Get ideas on how to build brand personality, select swag items, create a great video and a whole lot more.
10 Years and Counting: Taking a Look Back
As we wrap up celebrating the 10-year anniversary of Jet Marketing, I sit here wondering where the time has gone… thinking about how much has changed and what has remained the same. I [...]
Happy Anniversary Jet Marketing – We’re 10!!!
August 19, 2019 marks Jet Marketing’s 10th year anniversary. So, of course, it’s a time of reflection for me (and Erin, who has worked at Jet the entire 10 years) and an opportunity [...]
Visiting Fenway: A Century-Old Ballpark Goes Digital
There is something magical about a trip to Fenway Park. Stay with me, Yankee fans. The councourse at Fenway Park. Besides the history and team spirit, branding goes a long way to br [...]
Simon Cowell’s Cup – Lessons Learned from Product Placement
There are more ways than ever to watch movies and TV shows. Americans are watching more and more programs without advertisements (or at least as many). As of November 2018, American [...]
How To Structure Your Content To Increase Readership On Your Website’s Pages and Blog Posts
The general public doesn’t like to read. That’s right, I said it. Unless you’re writing a bizarre recap about last night’s Game of Thrones episode or you’re breaking news about a high [...]
Uncommon (but commonly used) Design Skills
My 5-year-old is often getting ready for school as I sit down at my computer to start my workday from home. He’ll wander over and ask what I’m doing. I try to explain as simply and to [...]
Why Your Content Marketing Strategy Should Be More Like March Madness
The month of March brings forth several holidays and traditions, but what is it about March Madness that attracts millions of people, who don’t typically care about college basketball [...]
Throwback Sunday
The big game has come and gone, and we are left to talk about the game, the halftime show, and of course, the ads. This year’s selection of ads has been panned by some for not having a [...]
Mi Cause, Su Cause – How to get started with Cause-Based Marketing
Cause-Based Marketing is the process of marketing a specific idea, cause, or goal, rather than a specific business, product or service. It’s cousin, Ethical Marketing, focuses on broa [...]
Five Ways to Boost Momentum for Your Business’ Social Media Pages
It can be difficult to keep your business social media pages fresh and relevant. It often falls onto the back burner, but having a set schedule for your posts can help you stay on tr [...]
Brands, Social Change and Animal Crackers
My 4-year-old was eager to pick out a treat at the grocery store last week, and as we wandered down the cookie aisle, he zeroed in on that well-known red box with circus animals on it [...]
The Importance of Being Authentic
Ding! Ding! Ding! is the sound of every student’s phone with a notification alerting them of an email from Colorado State University’s President Tony Frank Sunday, September 30, 2018. [...]
The Power of Presentation
It takes a tenth of a second to form an impression. The way you present something is important across most industries, and many parts of life. Plating a dinner, wrapping a gift, sen [...]
What to do with that last straw
Iced coffee season is upon us here at Jet Marketing, which means we have been talking a lot about single-use straws and how to avoid using them. Stories are circulating widely about ho [...]
Balance: Life, Work and Marketing
We are at the beginning of the summer months — school is out and it’s getting hot. I’m finding the long days can be more productive; more time to work, more time to exercise, more ti [...]