OUR BLOG
Finding your way around marketing trends and best practices can be challenging, so we’ve created a monthly blog to help guide and inspire.
LATEST POSTS
Get ideas on how to build brand personality, select swag items, create a great video and a whole lot more.
Wrangling your reputation when things go awry
You’ve likely heard of reputation management, or its virtual cousin, online reputation management or ORM. Reputation management aims to limit the amount of damage caused by an unfortun [...]
Brand Personality — Pumpkin-Spiced
Every year as summer begins to soften into fall, there are a couple of things I look forward to. The sweater weather, the changing leaves, football season and...Starbucks’ Pumpkin Spi [...]
Protecting your Brand against the Unknown
Writing this blog was not on my “to-do” list until news of Hurricane Harvey. Current events spark conversation, so this seemed timely. It is not without sensitivity to those who have [...]
Swag Stats: Ten Things That Might Surprise You About Promotional Products
Stylin' in Jet shades We all know that marketing has changed significantly over the last few decades. There are certain things that have remained consistently effective when it come [...]
Every relationship needs an audit.
I recently got out my old bike. It’s a Schwinn, cruiser type, with an old basket and a cute bell. I expected it to perform like it had every other time I got it out of the garage. Wit [...]
The Magic of Good Summer Vacations and Great Vacation Marketing Campaigns
With warmer days upon us, my mind wanders to thoughts of summer vacation–the magic of warm evenings, the sense of freedom, and the adventures it promises to bring. I recently read an [...]
Five reasons your brand isn’t working any more – and what to do about it.
Like everything in life, business is about relationships, and branding does a lot of the talking for you to your customers. Your brand communicates your values to your customers - are [...]
The “always” in customer satisfaction
Being from Northern Colorado, I love the Human Bean coffee shop. Here’s why: Their coffee drinks are consistently good The staff is always friendly They have drive-up service I get a [...]
The Unboxing Experience
Even if we don’t admit it, some of the same things that we were excited about as kids still give us the same feelings as adults. Online retailers finally figured this out and as marke [...]
A Publication to Love
They say people don’t read anymore. We all have shortened attention spans, and we want more graphics and video– not text. While I don’t disagree with these basic trends, I would encou [...]
The Latest in Web Trends
While recently researching the latest in web design for an upcoming project, we came across some surprising (and some not-so-surprising) trends and best practices for the new year and [...]
Change Happens in Life and Marketing
It seems like change has been in the air, especially with the whirlwind of our recent presidential election. For me, being the newest member of Jet Marketing, change has been at the f [...]
Marketing through Collaborations
Beer is a great way to bring people together on many levels. Craft beer has taken off not only in Colorado, but across the nation. There is a growing trend in brewing that is interest [...]
Dress for the Magnet ® Designation You Want
Remember when you were first learning how to put together a resume? Or how to prepare for a job interview? One of the first lessons we learn about presenting ourselves professionally [...]
#Horsepower: How the Denver Broncos Play the Social Media Marketing Game
I may be biased, but some of my favorite social media accounts are run by the Denver Broncos. The NFL and its teams are all spread out across social media platforms, utilizing Faceboo [...]