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Finding your way around marketing trends and best practices can be challenging, so we’ve created a monthly blog to help guide and inspire.
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Back to School: Retailers making their way into classrooms
As someone who recently graduated from college, I know that “Back to School” promotions are flooding students’ lives all throughout the end of summer each year — reminding them of how [...]
The 2021 Olympics: A Case Study in Pivoting Marketing Strategy
Prior to the 2021 Summer Olympics, there were over $1 billion in commitments to advertise during the 7,000 hours of coverage on NBC and Peacock streaming service. Streaming and digita [...]
A Journalistic Approach to Content Marketing & Communications
When It’s Important (and Beneficial) To Pull From Journalistic Practices for Marketing Purposes I recently stumbled across criticism of submitting articles to local papers as a form [...]
Designing for Healthcare Marketing: If you don’t take the risk, how can your client?
When my 3-year-old comes down for breakfast each morning, he usually asks the same question, “What are my options?” He likes having choices. Who doesn’t love to choose between pancake [...]
The Value of a Relationship
How Having a Marketing Partner Can Help in Your Time(s) of Need A client recently shared words to live by — “You can’t make a friend when you need one.” This statement refers to the [...]
50 Milliseconds to Success
We expect a lot of our websites. A website used to be just a digital business card or portfolio, providing interested parties with contact information and a brief synopsis of what you [...]
The Comeback Code
This simple, versatile little tool has had a bit of a resurgence during COVID-19 – used as a touchless way to get information such as restaurant menus or to pay for things. It has nud [...]
Going With the Flow: Adaptation, Optimism Will Be the Name of the Game in 2021
Writing the first blog after a new year is usually pretty intuitive. I’d typically do some research and tell you about any marketing predictions you should expect. I’d give you a reca [...]
Finding the Joy in an Unfamiliar Holiday Season
You guys, we made it. Almost. The holiday season has arrived, signaling we are near the end of the year. Buh bye, 2020. We all know how unruly s/he’s been. But we’ve pulled ourselves [...]
Stop SHOUTING. Start Listening and Telling Great Stories.
Earlier this summer I had the opportunity to visit the state of Washington in order to get to know a new client. While having dinner, I couldn’t help but overhear a conversation in th [...]
It’s All About the People
At the beginning of the COVID-19 pandemic, we entered a phase of figuring out what changes needed to be made, learning the magnitude of necessary adjustments, and realizing what eleme [...]
When saying nothing could be the best strategy
Navigating the current social and political climate in America right now is challenging to say the least. Certainly, on an individual level, but even more difficult from a business pe [...]
Why You Shouldn’t Let Your Brand’s Storytelling Fall by the Wayside
The Importance of Brand Storytelling I’ll always remember the first time I opened up a newspaper. I was young, and it was on one of those news racks you see in coffee shops. I opened [...]
Creative Marketing Efforts For When Vacation Isn’t Looking (Or Feeling) Quite The Same
It’s the time of year when I usually take down the suitcases from the closet and dust them off to load them up for a fun summer vacation that usually involves the beach and lots of fa [...]
Expertise is Earned — Not Something that Comes in an Amazon Box.
Last night, I did it. I got out the clippers (ordered on Amazon at the beginning of the pandemic) and cut my husband’s hair. It looked awful when I was done, and then I couldn’t stop [...]