PUBLIC HEALTH INITIATIVES

Individuals and communities need information to make good choices about their health. Jet Marketing can help with communication about the facts, benefits and risks surrounding those choices.  Sometimes it’s about serving under-served populations, and sometimes it’s about everyone. At Jet Marketing, we’ll do the research and formulate a sensible and practical solution.

Suicide awareness is a common topic for many of our healthcare systems.  “Believe in Yourself” was a campaign that included magnets for adults and water bottle stickers for youth in the community.  Sharing local resources and encouraging dialogue around this topic can reduce the sad numbers around suicide attempts and successes.

Open Heart Advocates is a group of peer counselors, response team advocates, therapists and a safe house.  The work they are doing in Northwest Colorado is really important to support those who are victims of domestic and sexual abuse.  A bilingual website, with a quick safe exit feature, collateral and social media bring community awareness to this important resource.

The goal of this campaign was to reduce the stigma surrounding substance use disorder, including the stigma around recovery.  Research told us that the best way to reduce stigma was for real people to tell their real stories.  If we can relate with others who are similar, maybe where they live, their occupation, lifestyle, etc., then we might be able to stop the judgment and them find recovery options.  Together we can!

The COVID-19 pandemic was unlike any other time in recent history.  Communities were desperately seeking the facts and reassurance that their local healthcare provider was available to take care of the sick.  In the beginning, the reminders about washing your hands, wearing a mask and social distancing were unique themes.  As the pandemic wore on, consumer fatigue settled in and we had to find new ways to share the same message.

Early Head Start is a Federal program, managed at local levels, making early education possible for at-risk families.  Beginning at the pre-natal stage, Early Head Start programming is widely available to those who apply.  Again, communication is vital and we found creative ways to message and brand the availability of these services.

In large part because of the pandemic, the hesitancy surrounding vaccines has grown.  Whether the COVID vaccine, boosters, flu shots, or numerous other possible vaccines, how do we encourage people to know the facts and make good decisions?  It’s not about saying “you should.”  It’s about compelling messaging and visuals that are eye-catching and thought-provoking.