Jet Marketing


2023 was a year of significant shifts in the marketing landscape. We saw the widespread adoption of AI, the declining relevance of cookies, and the rise of authenticity as a guiding principle. These trends are poised to continue evolving rapidly in 2024.

AI Takes Center Stage

If your parents are asking you about it, it’s a pretty big deal.

Five years ago, I would have scoffed at the idea of artificial intelligence permeating the cultural zeitgeist. Yet, over the past year, we’ve witnessed AI applications materialize in both overt and subtle ways. AI chatbots are now commonplace, assisting us with research queries, translations, and even mundane tasks. While it may seem self-evident, I firmly believe AI will continue to reshape the marketing industry, for better or worse.

Cookies Crumble

The medical industry has been experiencing what I believe will be a massive shift in cookie usage. Last year we saw an increase in hospitals that have been faced with legal battles pertaining to HIPAA laws and personally identifying information. These legal battles have dealt with patients whose health information was used to remarket to them. As personal data regulation begins changing, this poses challenges for marketers, who now face difficulties in marketing and remarketing without the data typically collected through website cookies. In recent years, people have become increasingly aware of the value of their information and their privacy rights, signaling a potential transformation in the marketing landscape.

Authenticity Reigns Supreme

Perfection is out; genuine connection is in.

The polished, airbrushed façade of traditional marketing is losing its appeal. Consumers crave authenticity and genuine voices. As a consumer in 2024, I can honestly say I’m disillusioned by the hyper-polished, often inauthentic corporate landscape that has become so pervasive. I’m not alone in this sentiment. User-generated content marketing is poised to thrive as people seek out the opinions and experiences of real people regarding products and services. In this increasingly digital world, we’re all searching for genuine human connection, and this form of marketing helps bridge that gap.

2024: A Year of Excitement and Challenges

Marketers, brace yourselves for a year of exciting changes and challenges. By embracing these trends and staying ahead of the curve, you can ensure your brand navigates the road ahead smoothly, keeping your audience engaged and excited.

Jimmy Sajbel, Digital Production Coordinator

Jimmy is an experienced marketer with experience in web design, social media management, SEO, and graphic design. As Jet’s Digital Production Coordinator, he assists in the production and fulfillment of digital content for our clients.