They say people don’t read anymore. We all have shortened attention spans, and we want more graphics and video— not text.
While I don’t disagree with these basic trends, I would encourage you (especially women) to pick up the most recent copy of Darling and reconsider the values you place on reading.
Targeted to women of all ages and walks of life, this magazine is like no other that I’ve seen. You’ll need a $20 bill, but if you don’t enjoy the format, the variety of stories, the photography, illustrations, graphic treatments and even the paper it’s printed on, I’ll reimburse you!
I so appreciate wandering through this publication that my husband started picking up for me each quarter. With just a few artful advertisements in the opening pages, this publication does not have any other advertising.
Each story is well crafted and synchronized with effective type treatments and rich, often monochromatic photography. There is nothing “stock” about this perfectly bound and perfectly done publication. In fact, editors at Darling embrace the raw, and real, non-photo shopped approach.
It’s artful and it makes me stop to spend a little time to feel the texture of the pages and listen to new perspectives or inspirations found within the covers. It’s an exercise in mindfulness really. This magazine doesn’t go out in my recycling pile, like most of my other magazines. I keep them. I treasure them. I share them with others.
At Jet Marketing, our approach to many of our marketing campaigns employs strategies of less text and more graphics. But we also create original newspaper article content, community newsletters and donor publications that get noticed. While our publications are different than Darling, they are relevant, professional and they speak to a target audience with specific education or awareness goals. Seem old-school? Well maybe, but sometimes what is old is new.
I believe that people still do read – however, Darling reinforces the fact that a high-quality piece that is relevant and attractive helps your marketing or publication rise to the top and increases the likelihood of perceived value.
What’s your favorite item to read and why? We’d love to hear from you. In the meantime, pick up a copy of Darling, or stop by the office and I’m happy to share a back copy with you.
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Jackie O’Hara, Owner/Account Executive/Strategist
As the “boss lady” at Jet Marketing, Jackie is usually struggling to find time for herself. But when she does, there is nothing like a glass of wine and immersing herself in the latest copy of Darling.