It seems that lately it’s easy to feel as though you know people before you meet them. Whether it’s because of social media, having mutual friends or co-workers, or because you’ve heard about something they have done. These are all examples of how people market themselves, or, how they sell themselves. The person is the product and you’ve heard about who they are or what they have done; good or bad. When this is done correctly, it can help your brand and credibility grow.
Selling who you are/your brand, starts the same as selling anything else. Figure out your product and your audience. Step one is done— the product is you. In order to sell yourself, you need to figure out what is unique about you and how you stand out. Then you’ll want to present yourself how you would like to be remembered. First impressions mean a lot, no matter the context. If people don’t remember much about you, they know how they met you, and what will stick with them is how you presented yourself. With that being said, present yourself in a way that you want to be acknowledged.
Another easy way to market yourself is to have a large network and have lots of connections. The more people who you work who trust your capabilities. Not only does it help get your noticed, but it opens doors to new opportunities.
First impressions and networking can only do so much, especially in the digital age. One of the easiest ways to sell yourself is to have a strong social media presence. If you want people to trust you and/or your brand, a lot of the time social media is the first thing people see and you want it sell. You want it to count. The first step to this is to build a strong following. The more followers, the more credible you are. You also need to create content that is relatable to who you are trying to sell to, not only that, but it needs to be engaging and entertaining enough to keep a constant audience that will grow over time.
Okay, so that was a lot. Let’s slim it down into a check list.
- Make a good first impression!
- Make connections.
- Network as much as you can.
- Have a strong social media presence
Molly Wulff, Marketing Intern
Molly is a senior in high school who is excited to get a head start by learning from the best. She loves to read, spend time with her family, and is always down to watch a musical, or perform in one.