Jet Marketing
Ever thought that the sound of crunching potato chips could boost your brand’s appeal?
Welcome to the wonderful world of ASMR marketing, where whispers and tingles turn into customer engagement!
While initially a niche phenomenon, ASMR has exploded in popularity, with millions of people turning to ASMR videos on platforms like YouTube for relaxation, stress relief, and even help sleeping. For those unfamiliar with this intriguing concept, let’s talk about what ASMR is. Autonomous Sensory Meridian Response (ASMR) refers to the tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine. It’s triggered by specific auditory or visual stimuli, such as whispering, crinkling paper, or soft tapping.
Listen carefully and you can hear it – brands are whispering.
The immersive nature of ASMR videos captures viewers’ attention more effectively than traditional ads. In an age where ad-blocking is common, ASMR offers a unique and engaging way to reach consumers.
Why would something seemingly odd be increasing engagement, you ask?
Emotional Connection: Brands are constantly looking for ways to connect with their audiences on a deeper level. ASMR’s calming effects can create a positive emotional response, creating a stronger bond between the brand and the consumer.
Memorable Experiences: The unique nature of ASMR ensures that ads using this technique stand out. The sensory experience makes the content more memorable, increasing brand recall.
Versatility: ASMR can be adapted to various products and industries, from food and beverage to beauty and technology. This versatility makes it an attractive option for a wide range of brands.
The Future of ASMR in Marketing
As brands continue to explore ASMR, as we’ve seen over the years, we can expect more innovative and immersive campaigns. The growing research on ASMR’s psychological benefits supports its effectiveness as a nifty marketing tool. Brands are likely to experiment with interactive ASMR experiences, incorporating virtual reality (VR) and augmented reality (AR) to create even more engaging and personalized content.
More importantly, as the demand for mental wellness solutions increases, ASMR’s calming effects will become even more relevant. Brands that prioritize consumer well-being through ASMR content can build lasting loyalty and stand out in a crowded marketplace. With the second half of 2024 in full swing, this trend shows no signs of slowing down. Brands are leveraging ASMR not only to capture attention but to create deeper emotional connections with their audiences.
Still not convinced? Check out these ASMR campaigns put out by some pretty big brands and see how they make you feel:
(Note: The videos you’re about to watch are likely uploaded to Youtube by a third party rather than the brand itself, but take a look at the views regardless!)
ULTRA Pure Gold Super Bowl Commercial with Zoe Kravitz ASMR
Cardi B, The Queen Of ASMR (So Tingly) #asmr #cardib #skims
Becky G Explores #ASMR | W Magazine
Nicola Coughlan Performs a Bridgerton Style ASMR | Netflix
Shorts:
ASMR with SYDNEY SWEENEY: How to refill Water Bank – YouTube
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Tayla Wilson, Digital and Project Coordinator
Whether it’s developing innovative campaigns, optimizing digital strategies, or ensuring seamless execution, you can count on me to propel your brand forward.
