Jet Marketing
One of my favorite things to do over the holidays is to get out an old-fashioned puzzle. I love the challenge of solving a puzzle and the conversation with friends and family who join in. I also enjoy watching how others tackle the problem at hand.
There is always more than one way. But if I’m in charge, it’s all about the border first. I need that structure, see if the table is large enough and then start building from there. I like to move around the table and change up my perspective. Good lighting is a must. And if I’m honest, a bowl of peanut M&Ms helps me to think clearer. (My great aunt called them “smart pills”.)
The puzzle has some good marketing analogies:
If it’s a puzzle, you might consider:
- What is the goal at hand and what is the plan of attack? Communication among the puzzlers is key.
- When does the puzzle need to be completed? Who needs the table?
- Are there limitations, such as the size of the table?
- Who around the table has the best skills to complete the puzzle efficiently?
- Is there a contingency plan if the goal isn’t met?
If it’s a marketing initiative, you might consider:
- What is trying to be accomplished and what does the plan look like? Who will draft and monitor the plan and what are the benchmarks for success?
- What are the deadlines and how can they be met?
- Are there limitations? Usually, this list includes budget, timelines, and staffing.
- Who has the skills that are needed? Are outside resources appropriate, or can the effort be handled internally?
- If the goal isn’t met, what is needed? More time, more money, or a different set of skills? Has the goal evolved, and should a new plan be put in place?
Whether it’s a puzzle or other time-honored traditions that you might enjoy over this upcoming holiday season, I hope you savor them. It sure is fun to gather again.
A FEW MORE TIPS: Don’t be that uncle that hides a piece of the puzzle in his pocket so he can place the last piece. And make sure to leave a few M&Ms for me.
Jackie O’Hara, Boss Lady
Jackie loves getting to know a company personally during the process of crafting or updating its brand. Always looking for unique ideas, she finds the most simple and honest ideas are often the most effective.
